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Thank Your Customers

Saying a simple thank you to your customers may very well be the reason they return for their next purchase. In today's hectic world, people have forgotten about the importance of taking a moment to show their gratitude and appreciation for their customers' business. In most Gift Basket companies, 80% of business comes from 20% of customers. Retaining that 20% is essential in maintaining and increasing profitability. This industry typically relies on return customers. Research indicates that 68% of customers do not return due to poor customer service and perceived indifference of staff. If you show your customers that you are appreciative of their business, you will develop longer lasting relationships that will potentially result in increased profits.

The most effective way of thanking customers is with a simple thank you letter, which you can mail out or enclose with their next order. This method is much more personal than a phone call. A note that is hand written is more personal than a typed note and displays sincerity. Writing a note shows you have taken time out of your busy schedule to remind your customers that they are important to you. People like to feel appreciated, and even a little gesture may be the deciding factor for a repeat purchase. A letter not only expresses your appreciation, it also serves as a reminder about your company and your services. It is a great advertising tool.

Remember to thank not only customers, but people who have given you referrals. Since referrals are a big part of the industry, it is essential not to exclude those who have indirectly given you business. Sending them a thank you note will not only show your appreciation, it may perhaps lead them to send you more referrals.

There are other ways to say “Thank you” to your customer, like sending a small gift with your company logo - e.g. a coffee mug or a calendar.  However, writing a letter is most inexpensive, yet most effective. This simple gesture is a way to ensure that customers feel appreciated and will return to give you future business.